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Marketing Analytics

White Paper Published By: Oracle Corporation
Oracle Corporation
Published:  May 11, 2012
Type:  White Paper
Length:  4 pages

Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability. Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness.  Benefits include:

  • Achieve better campaign response rates
  • Track and measure campaign effectiveness in real time
  • Understand product affinity for targeted promotions
... and More!

Tags : 
oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers