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Spar Success Story

White Paper Published By: Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  3 pages

With the popularity of digital devices and the Internet, traditional online and social channels have become more important for SPAR Austria’s overall business strategy. For instance, active e-commerce sites broaden the company’s audience by selling wine and household consumer goods online, while social media and corporate websites boost awareness and engagement with SPAR. As the company’s online presence grew, it was becoming more important than ever to efficiently and reliably manage content across multiple sites and channels.

Tags : 
adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management