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The Age of the Customer: A Forrester Research Inc. Perspective

White Paper Published By: KANA®, A Verint® Company
KANA®, A Verint® Company
Published:  Aug 14, 2014
Type:  White Paper

In the words of Forrester Research Inc's Senior Analyst, David Aponovich, "the time is now to reinvent yourself to operate in a digital, connected, omnichannel world where the customer has more information, more choice, and is demanding better and more personalized service and support.

Hear why he anticipates that 'Consumers are going to slide with the businesses that best deliver these things in the most effective and personal way.



Tags : 
kana, forrester, omnichannel, consumer, personalized service, support, customer service