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5 Ways Mobile Apps Are Driving the Store of the Future

White Paper Published By: MicroStrategy
Published:  Sep 09, 2014
Type:  White Paper
Length:  12 pages

Improve revenue, loyalty, and productivity while controlling costs.

It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services.

This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to:

  •  Enhance customer experience
  •  Drive sales
  •  Boost customer loyalty
  •  Achieve operational efficiencies

Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.

Tags : 
mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices