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What are the six most important ESP customizations?

White Paper Published By: ClickMail Marketing
ClickMail Marketing
Published:  Sep 23, 2014
Type:  White Paper
Length:  16 pages

Find out how your ESP can be custom tailored to perform at its peak.

This guide gives email marketers a CTO’s perspective on the six ESP customizations that do the most to drive superior email campaign performance.
 
You’ll learn how customizing your ESP gets you as close as possible to the Holy Grail of emailing the right people the right content at the right time. 

 
In this guide you’ll explore:
 

  • How to determine the data structure that will leverage your data most completely
     
  • Approaches to integrating your ESP with other critical business systems
     
  • How advanced segmentation drives the delivery of relevant content
     
  • Why automation is essential when your lists are large
     
  • How the right analytics tool generates insights (and actions) that improve campaigns – fast.  


We hope you find this Guide informative and thought provoking.
 
Once you’ve read it, we’d be delighted to discuss how customizing your ESP can make your email smarter. 

  



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clickmail, clickmail marketing, email marketing, email service provider, esp, email marketers, esp customization, email campaign, email campaign performance