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B2B E-Commerce Playbook and Resource Guide

White Paper Published By: SAP
SAP
Published:  May 20, 2015
Type:  White Paper
Length:  41 pages

The needs of B2B buyers are changing rapidly. As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offl ine, in physical stores.

Download to learn about best practices and resources for companies researching, justifying, developing, launching, and maintaining successful B2B e-commerce operations



Tags : 
b2b, ecommerce playbook, operations, consumers, mobile browsers