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Understanding Advanced Analytics to Build a Stronger Customer Experience

White Paper Published By: Microsoft
Published:  May 16, 2016
Type:  White Paper
Length:  27 pages

Today’s consumers shop anytime and anywhere and expect their favorite brands to anticipate their needs at every part of their customer journey. Their purchase paths cross channels (online, in-store, and in-app) and erase boundaries between the physical and digital worlds. They also want more self-service options and expect efficient, effortless, and personalized service as they nonstop shop.

At the same time, retailers are collecting an abundance of data that is often buried behind silos or underused, affecting the consumer’s shopping experience. Retailers need to find the small data in the big—what’s important to the individual customer versus total sales numbers—and then use it to deliver the contextual experiences and to optimize for product availability according to what customers want. And they need to understand how, in today’s world, better customer experience is at the intersection of product, marketing, and customer service.

In this eBook, we cut through the hype about advanced analytics and present it in a straightforward, actionable way that shows how it leads to value and a competitive advantage for retailers.

Tags : 
advanced analytics, iot, internet of things, microsoft, customer experience, consumers, retailers, purchase path