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The best is yet to come

White Paper Published By: Adobe
Published:  Mar 08, 2017
Type:  White Paper
Length:  13 pages

This three-part, step-by-step guide to data-driven marketing explains how to use mountains of available data to create the best possible customer experience and grow your bottom line:

  • Part One covers the importance of accountability and attribution, explains what data-driven marketing can help you accomplish, and provides details on how to get started.
  • Part Two discusses how to merge data from disparate sources to create a complete view of every customer and how to use that understanding to deliver a seamless customer experience.
  • Part Three (this eBook) explains how to use data and software to predict what customers will do and how to turn that new knowledge into a business advantage.

Tags : 
data, data driven marketing, customer experience, customer experience management, big data, step-by-step guide