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Published By: HP     Published Date: Oct 01, 2014
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. At the time this definition was published, “cloud” was already part of industry parlance, and was beginning to take root in the general lexicon. Additionally, global business spending for infrastructure and services related to the cloud had topped $78 billion. This year, enterprise spending on the cloud will reach an estimated $174 billion, and is expected to climb to $235 billion by 2017.2 Inevitably, as both business IT and consumer mindsets evolve toward the cloud in coming years, we will continue to witness dramatic growth in IT products in some areas, and significant reductions in other areas—resulting in a reshaping of the industry as a whole.
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cloud, computing, on-demand, management, interaction, network, access, configurable
    
HP
Published By: CrowdStrike     Published Date: Nov 28, 2018
Learn how cyber threat intelligence (CTI) helps you bolster defenses, hunt down adversaries, investigate incidents and make better security decisions. While once considered a “nice to have”, Cyber Threat Intelligence (CTI) is now widely considered an essential weapon against breaches. A recent study by Enterprise Strategy Group (ESG) found that 72 percent of organizations plan to increase CTI spending — further validation of its important role in your security strategy. Yet, because threat intelligence comes in many shapes and forms, it is often misunderstood. This white paper, “Threat Intelligence: Cybersecurity’s Best Kept Secret,” offers in-depth coverage of CTI, including the different categories of threat intelligence and use cases that demonstrate CTI’s effectiveness in thwarting today’s most dangerous and sophisticated attackers. You’ll also learn how the right CTI can empower better security and executive decisions, while dramatically improving your organization's security post
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CrowdStrike
Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation
Published By: VMware     Published Date: Oct 08, 2010
This white paper covers the benefits of virtualization, including reduced costs, simplified management, and improved application availability and disaster protection.
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wmware, server virtualization, workload consolidation, simplified management, disaster protection, spending, data backup, recovery
    
VMware
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: VMware     Published Date: Mar 08, 2012
This online eBook provides insight and advice on how to build an effective disaster recovery strategy in the evolving world of virtual infrastructures, while mitigating the impact of so-called 'Black Swan' events in the datacenter.
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wmware, server virtualization, workload consolidation, simplified management, disaster protection, spending, data backup, recovery
    
VMware
Published By: VMware     Published Date: Mar 08, 2012
The benefits of server virtualization extend far beyond infrastructure savings and server consolidation. An emerging technology trend is for IT managers worldwide to deploy virtualization to keep applications online and protect their businesses.
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wmware, server virtualization, workload consolidation, simplified management, disaster protection, spending, data backup, recovery
    
VMware
Published By: Oracle Primavera     Published Date: Feb 10, 2015
Organizations with a strategy execution system are three times more likely to achieve success. Fortunately there are ways to improve your chance of producing relevant, executable strategy. In this executive brief, Harvard Professor Robert Kaplan provides practical advice on how to define strategic outcomes, measure your projects’ strategic success, and bind execution to strategy. He discusses project and portfolio management tools that can reach across the entire organization, capturing data on projects’ content, objectives, performance, and spending.
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oracle, integrating strategy, strategic projects, project management
    
Oracle Primavera
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale
    
Burst Media
Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share
    
Hawthorne Direct
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
    
Polaris Research, Inc
Published By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio
    
Acquirgy
Published By: Zycus     Published Date: Mar 30, 2010
The strategic sourcing group has faced myriad challenges over the last two decades, including a fluctuating economy and increased expectations to bolster the enterprise bottom-line. However, the last few years have brought about a new, complex challenge: continue to drive procurement performance while finding fresh cost savings within other areas of corporate spending.
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zycus, sourcing, strategic sourcing, procurement, purchasing, sourcing companies, sourcing services, sourcing
    
Zycus
Published By: Business Advisory Board     Published Date: Jun 12, 2014
Download your FREE Small Business Project Management Software Buying Guide from Business Advisory Board and learn about the different types of project management software out there and how to choose the right product for your business.
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business advisory board, business advice, buyer recommendation, project management, project management software, software vendors, software recommendation, it spending
    
Business Advisory Board
Published By: Modis     Published Date: Mar 09, 2015
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies. Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond. Download to learn more!
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modis, security challenges, it spending, privacy concerns, cybersecurity, security experts, data breaches, consumer facing breaches
    
Modis
Published By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
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search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending
    
Clickable, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Symantec     Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions. But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the user’s session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website. This white paper discusses the imperative need for Always On S
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secure socket layer, transport layer security, secure customer communications, web security, online attacks, always on ssl
    
Symantec
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: Mongoose Metrics     Published Date: Feb 16, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion, offline conversions
    
Mongoose Metrics
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting
Published By: PowerFile, Inc.     Published Date: Mar 15, 2007
After a decade and a half optical technologies in the enterprise storage market account for only a fraction of 1% of enterprise storage hardware spending. For a traditional optical-based enterprise storage supplier, these are tough facts to acknowledge. Yet there will be a dramatically different future.
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archiving, backup, dvd, backup and recovery, disk backup, tape backup, disk-based backup, tape-based backup
    
PowerFile, Inc.
Published By: XOsoft     Published Date: Aug 21, 2009
Creating business value is the ultimate goal of investing in new IT technologies. This paper offers recommendations for both IT users and vendors that are vital to ensure that this goal is met.
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storage management, productivity, business management, added value, it spending, tco, total cost of ownership, it management
    
XOsoft
Published By: Adaptive Planning     Published Date: Apr 18, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A in 2011.
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adaptive planning, fp&a upgrade, manufacturers, kpi performance, unit planning, p&l, capital spending, business decisions
    
Adaptive Planning
Published By: IBM Software     Published Date: Oct 04, 2011
Changes in market conditions and economic uncertainty have forced consumers to make tradeoffs and alter their spending and shopping habits. As a result, more than ever, retailers have to stay on top of trends and better manage their customer relationships, operations and financial performance to maximize profits. Read these customer success stories to learn how four retailers are optimizing their businesses today with business analytics.
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ibm, customer success, analytics, business, technology, profits
    
IBM Software
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