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Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology
    
AdAgility
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
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programmatic, digital advertising, b2b marketing, marketing data
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying
    
Dun & Bradstreet
Published By: Cleo     Published Date: Jan 03, 2017
Modern MFT is designed to connect all of your information sources and consumers in a way that drives business agility with a simple user experience to manage data movement across your organization and beyond. With legacy and outsourced MFT technologies, companies are at a disadvantage when it comes to managing business-critical file transfers. Read this white paper to learn 10 considerations when evaluating the capabilities of your existing MFT solution or a replacement to help your business better meet existing and future use-case requirement.
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cleo, mft, mft technology, file transfer, b2b integration
    
Cleo
Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo
Published By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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Mintigo
Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content, search engine visibility, content strategy
    
Sysomos
Published By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
    
ReadyTalk
Published By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
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spending, calculator, roi, webinar, suggestions, qualified, marketing, professionals, registrants, average, program, b2b
    
ReadyTalk
Published By: emedia     Published Date: May 26, 2010
Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans
    
emedia
Published By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
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sales leads, b2b sales, onesource, prospects, executive changes, sales triggers
    
OneSource
Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media, online video
    
Flimp Media
Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
    
Flimp Media
Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media
Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 26 pages and is based on the experiences of 319 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 47 technology solution providers.
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gleanster, marketing, email marketing, personalization, b2b, customers, email campaigns
    
Gleanster
Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
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gleanster, marketing, b2b, market research, lead generation, traditional marketing
    
Gleanster
Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?
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rainmaker, marketing, b2b, e-commerce, marketing software
    
Rainmaker Systems Inc.
Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
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rainmaker, marketing, b2b, crm, customer, renewals, roi
    
Rainmaker Systems Inc.
Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight
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rainmaker, marketing, b2b, e-commerce
    
Rainmaker Systems Inc.
Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
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rainmaker, marketing, b2b, e-commerce, crm, end-user goals, customer experience
    
Rainmaker Systems Inc.
Published By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
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foxtail marketing, b2b leads, social, google, content creation, lead nurturing
    
foxtailmarketing
Published By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
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marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring, nurturing
    
Genius Inc
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc
Published By: Genius Inc     Published Date: Mar 24, 2009
This must-read for B2B marketers will help you Improve Lead Generation and Clean Up Your Pipeline. Generate Better Leads For Better Sales Results.
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genius, sales, b2b marketing, sales results, lead generation, pipeline
    
Genius Inc
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