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Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: IBM     Published Date: Jul 20, 2016
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, candidate experience
    
IBM
Published By: Oracle     Published Date: Feb 21, 2018
Digital disruption is here! Download this whitepaper to learn more about shaping the experience, deliver new capabilities, streamline your processes, launch your brand, and oracle banking digital experience.
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Oracle
Published By: Genesys     Published Date: Jun 06, 2017
Although today’s customers interact with your brand through a variety of channels, they want one thing from you: a consistent experience. Savvy customers expect that you will meet them where they are, when they need you, and with the highest quality, informed service.
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genesys, omnicannel, contact center, customer experience, customer experience management, cross-channel customer service
    
Genesys
Published By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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Genesys
Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
Published By: LogRhythm     Published Date: Dec 20, 2016
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion.i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
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LogRhythm
Published By: LogRhythm     Published Date: Jun 19, 2018
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion. i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well. The malware threat is growing larger and becoming more challenging to respond to every year. It seems like every month there are more major breaches. Target, Neiman Marcus, and UPS have all been victims of costly breaches in the past couple years, with each event showing signs that the breaches could have been prevented. Phishing-based malware was the starting point 95 percent of the time in state-sponsored attacks, and 67
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hack, malware, intellectual, property, compliance
    
LogRhythm
Published By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
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adobe, customer experience, web content management, web content management system
    
Adobe
Published By: Veracode     Published Date: Oct 26, 2016
When a high-profile, or simply branded, vulnerability is disclosed, security teams are expected to abandon their planned activities and react. But, these responses can be time-consuming and costly. Even if the vulnerability is achieving mainstream awareness, enterprises need to balance responses against risk. Download this handy report for guidance on preparing for a high-profile vulnerability disclosure so risk-management or security teams can respond with the appropriate level of urgency.
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veracode, security, vulnerability, high-profile vulnerability disclosure, vulnerability disclosure
    
Veracode
Published By: 8x8 Inc.     Published Date: Feb 13, 2017
WMPH has nine sub-brands, each of which sells cruises to customers through distinct websites, including iCruise.com, AlaskaCruises,com and HawaiiCruiseOutlet.com. Given that each consumer has unique expectations from a cruise, the organization uses its websites as a touch-point to educate buyers about different options. Once buyers learn the different options available, they are then encouraged to interact with the contact center for a one-on-one consultation to help design a cruise which meets their unique needs.
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wmph, icruise.com, alaskacruises.com, hawaiicruiseoutlet.com, touch-point, cloud contact center
    
8x8 Inc.
Published By: Sprinklr     Published Date: Jan 05, 2018
Long wait times, dropped calls, repeating a single problem dozens of times – one could write a novella about the countless pain points of customer service. To customers, these pain points are, well, painful. To companies, they’re a necessary part of doing business. When you’re a multibillion-dollar brand with hundreds of locations worldwide, scale equals survival. Call centers are the epitome of scale. Fixated on efficiency, many companies forget what it’s like to be on the other end of the line. They forget about the customer experience.
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Sprinklr
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM     Published Date: May 16, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
IBM
Published By: IBM     Published Date: Aug 23, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1-800-flowers, case study, ibm, consumer, brand loyalty
    
IBM
Published By: HotSchedules     Published Date: Feb 06, 2018
Moving from doing all your training on paper and in person to an online learning management system can be a daunting task. And switching from one LMS to another is a great time to reevaluate your program. But where to start? This ebook breaks it down in to six steps you can take internally to help you prepare to make the jump and launch a successful elearning program. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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online, training, onboarding, employee, management, lms
    
HotSchedules
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
Published By: Optimizely     Published Date: Jun 02, 2017
How can your brand turn the challenges facing retailers into competitive advantages? Download the guide, Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome.
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optimizely, success strategies, personalization, retailers, retail, cross-channel experiments, optimize user experience
    
Optimizely
Published By: Juniper Networks     Published Date: Aug 10, 2017
Supporting multiple internal clients and all of their requirements for testing and production networks in more than 1,000 cities around the world—these are the unrelenting challenges for the 12 brands that comprise eBay Classifieds Group. Activating new platforms and features can take a lot of time; with the Juniper solution, turnaround time has been reduced to a few hours—sometimes less—which helps eBay Classifieds turn innovation into a real competitive advantage every single day.
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ebay classifieds, web services, internal clients, contrail networking, cloud platform, sdn, business platforms, laas
    
Juniper Networks
Published By: Oracle     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
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visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2019
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels. Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves. Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
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Oracle
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
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visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
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visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
Published By: Vindicia     Published Date: Oct 04, 2017
Software-as-a-service (SaaS) businesses and other cloud-based service providers have taken the industry by storm. Innovative startups hatched just a few short years ago have now exploded into major household brands such as Angie’s List, LifeLock, and Allrecipes.
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Vindicia
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