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Published By: Ektron     Published Date: Jun 03, 2014
Understand why evaluating data is essential to your business success
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ekton, inbound website, data evaluating, conversion rates
    
Ektron
Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website, ecommerce mobile, e-commerce mobile, mobile retail website, mobile app development, mobile shopping platform, ecommerce mobile website, retail app development, mobile ecommerce solutions, ecommerce app development, ecommerce mobile site, mobile ecommerce site, mobile ecommerce website
    
Mobify
Published By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.
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Intercom
Published By: SAP     Published Date: May 04, 2009
Discover specific actions companies can take to ensure high cash-flow velocity and vital liquidity. Get answers to these key questions: How can I protect the health of my commercial cash flows? How can I gain better visibility into sources and uses of cash? And how can I increase control over my global cash balances?
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cash, sap, cash-flow, sap executive, dso, cash conversions, accounts receivable
    
SAP
Published By: SAP     Published Date: Sep 10, 2009
To meet evolving regulatory mandates, companies around the world are adopting International Financial Reporting Standards (IFRS), a set of methodologies and disclosure requirements for the preparation and presentation of financial statements. Yet making the transition to IFRS is not just a rote accounting exercise.
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sap, business objects, business intelligence, ifrs, financial reporting, cash flow, spend management, iasb, sec, erp, epm
    
SAP
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: Bold Software     Published Date: Mar 15, 2010
If you've downloaded this guide then you already know how a live chat implementation can simultaneously help your business cut support costs and boost online conversions. If you've started investigating solutions then you also know there are a confusing number of choices available. The ten questions listed below can help you to find the right product for your business.
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bold software, chat, live chat, e-service, internet retailers, traffic, customer service, benchmarks
    
Bold Software
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: IBM     Published Date: Apr 15, 2015
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
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e-commerce, content management, conversion
    
IBM
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS Inc.
Published By: Fetchback     Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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return conversions, marketers, prospects, return, conversion, fetchback, analytics, retargeting, google, loyalty, retention
    
Fetchback
Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates
    
Marchex
Published By: Bazaarvoice     Published Date: Aug 01, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, consumer, retail, trends, connected, conversions
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, marketing, social, media, curation, engagement, sales, content, brand
    
Bazaarvoice
Published By: MoreVisibility     Published Date: Apr 06, 2010
Planning a website redesign project of any size can be an overwhelming endeavor. How do you know where to begin and what should be included? MoreVisibility's Website Redesign Checklist will help you.
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more visibility, website design, redesign, lead conversion, web development
    
MoreVisibility
Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
    
SAS
Published By: ZoomInfo     Published Date: Sep 07, 2010
Generate highly-qualified candidate lists effortlessly and instantly connect with direct contact information. The ZoomInfoT Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation candidate sourcing tool, ZoomInfoT Pro, featuring robust search criteria, in-depth candidate profiles, and automated alerts on profile updates and changes. Start your free trial today.
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zoominfo, candidate, search, database, sourcing, pipeline, conversion rates
    
ZoomInfo
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