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Published By: Localytics     Published Date: Jul 18, 2014
In this 23-page eBook, written for people new to app analytics, you'll learn what you need to know to start improving your app.
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app analytics, mobile analytics, app analytics tools, app analytics guide, app monetization, user value, user acquisition, user conversion, track users, app funnel, app tracking, app testing, app measurement, app performance, app optimization, android app analytics, ios app analytics, iphone app analytics, app stats, app data
    
Localytics
Published By: Audio Animators     Published Date: Oct 03, 2013
Video marketing typically means you want to generate leads, sales, or buzz. Most marketers jump right into video with little thought to their options. But, they exist and by making the right decision can have a big impact. This paper clarifies options and provides a path to optimal conversion by ensuring you select the right video medium for your purposes.
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Audio Animators
Published By: MobileBits Corporation     Published Date: Oct 15, 2013
General statistics for digital advertising point to relatively modest click through and conversion rates across the board. Its about scale in almost every case in order for any impact to be felt. And in mobile, traditionally it has been even harder to find relevance with a vast consumer base. Until now. There is a mobile app that has been pioneered in Europe and now launching in the US that is literally eclipsing typical performance measures.
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MobileBits Corporation
Published By: Oracle     Published Date: Nov 01, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
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zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions, customer experience impact, cei, service and support experience, lasting customer relationships, sales interactions, ignored customers, efficiency, acquisition, improve self-service, improve productivity, cross-channel support, decrease operational costs
    
Oracle
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development, customer engagement
    
Evergage, Inc.
Published By: Yottaa, Inc.     Published Date: May 09, 2014
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
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user engagement, conversion optimization, cro, conversion rate, bounce rate, cart abandonment, traffic, web performance, performance monitoring, benchmarking, ecommerce, m-commerce, mobile commerce, mobile optimization, google analytics, a/b testing
    
Yottaa, Inc.
Published By: Yottaa, Inc.     Published Date: May 09, 2014
If your website takes longer than 3 seconds to load, it's already losing revenue. Case studies from dozens of companies like Amazon and Google prove that page load time has a direct link to metrics like cart abandonment, page views, and conversion rate. In short, speeding up page load times through web performance optimization (WPO) may be the most efficient way to increase the ROI of your website. This guide covers the many ways that improving web performance can impact your bottom line, so that you’re equipped to prove the ROI of improving your site’s performance. Download the free guide now!
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roi, conversion rate, page optimization, web performance optimization, wpo, front end optimization, feo, content delivery network, cdn, radware, user engagement, amazon, google, steve souders, page load time, hosting provider, mobile optimization, m-commerce, e-commerce
    
Yottaa, Inc.
Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
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marketing, ecommerce, retail, discount, strategy, optimization
    
Sailthru
Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing, strategy, content marketing
    
Sailthru
Published By: DocuSign     Published Date: Apr 12, 2017
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility. Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
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DocuSign
Published By: Thawte     Published Date: Oct 05, 2015
With year on year online shopping growth, there is even more to lose this Christmas if you don’t provide the security that online-savvy customer’s demand. Don’t leave it too late. Learn how to counter online crime concerns and maximise conversions with Thawte’s whitepaper.
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online shopping growth, christmas shopping season, online-savvy, customer demand, online security
    
Thawte
Published By: Thawte     Published Date: Oct 05, 2015
Choosing the right SSL solution for your business can be daunting. Recent breaches prove that all Certificate Authorities are not created equal; and with so many certificate types and additional measures including trust marks and Extended Validation available, selecting an SSL solution is challenging too. Discover how selecting the right SSL solution can increase customer trust and conversions in our new whitepaper.
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security solution, ssl solution, certificate types, customer trust, extended validation
    
Thawte
Published By: Thawte     Published Date: Dec 29, 2015
"Increase Conversion Rates with Extended Validation Certificates”
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e-commerce, conversion rate, ssl certifcate, validation
    
Thawte
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy, trust, credibility, loyalty, revenue, bookings, sales
    
TRUSTe
Published By: Bronto     Published Date: Sep 09, 2013
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
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shopping cart abandonment, ecommerce strategies
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto
Published By: Mongoose Metrics     Published Date: Feb 14, 2010
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers about the accountability of web marketing.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion
    
Mongoose Metrics
Published By: Mongoose Metrics     Published Date: Feb 16, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion, offline conversions, crm, sales tools
    
Mongoose Metrics
Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
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marketing, content marketing, best practices, business optimization, conversion, campaigns
    
Act-On
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