customer experience

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Published By: IBM     Published Date: Feb 04, 2015
COOs responsibilities are expanding beyond cost saving and efficiency to include a growing role in raising revenues. By transforming processes, they're providing customers more relevant experiences. Center for Applied Insights talked to COOs across industries to find out more.
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cost saving, business efficiency, customer-centric operations, operation management
    
IBM
Published By: Gleanster Research     Published Date: Oct 10, 2012
This 7 page research study from Gleanster Research explores how Top Performing enterprise retail organizations create unique and compelling customer experiences online, with integration between web content management and ecommerce platforms.
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Gleanster Research
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, theyíre also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in todayís highly competitive business environment, your company needs to be customer obsessed. Your customersí digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesnít have to take sorcery. Donít let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
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oracle, marketing, cloud, connected, customer, modern
    
Oracle
Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care
    
Crownpeak
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience
    
Crownpeak
Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: Crownpeak     Published Date: Jun 30, 2016
This Forrester report outlines the steps customer experience (CX) professionals must take to optimize and continuously improve their digital customer experiences.
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customer experience, digital customer experience governance, digital customer experience, digital quality management, digital governance, best practices, forrester research, dqm, digital experience, digital touchpoints, digital marketing, online marketing
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
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crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management, digital experience management, compliance
    
Crownpeak
Published By: Influitive     Published Date: Nov 04, 2015
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
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b2b, influitive, customer experience, advocacy marketing, marketing
    
Influitive
Published By: CMO.com     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study, digital trends
    
CMO.com
Published By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketingís role in the customer lifecycle.
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marketing, crm, automation, business intelligence, customer lifecycle, customer experience
    
Act-On
Published By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
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email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp, gotcorp, got corporation
    
Campaigner
Published By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results
    
ForeSee Results
Published By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store, sell online, scene7, scene 7
    
Scene7
Published By: Schneider Electric     Published Date: Nov 20, 2017
The migration of contact centers from on-premises to the cloud is well underway and dramatically changing how companies deliver customer experience. That is the most important finding in a new 8x8-CCNG survey of 154 contact center customers conducted in the U.S. and U.K. The survey suggests three quarters of companies have recognized the value of the cloud, with 25% of contact centers having fully deployed cloud today and another 28% partially transitioned. In addition, 21% have plans to migrate within the next year.
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Schneider Electric
Published By: IBM     Published Date: Nov 06, 2006
This IBM white paper posits that most enterprises have yet to realize the full value of convergence and explains why the real promise of IP networks lies in converged applications. It goes on to explain how IP convergence can build real business value for today's busy contact centers.
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convergence, communications convergence, ip telephony, ip faxing, networking, network management, infrastructure, voip, voice over ip, productivity, customer experience management, application integration, ibm
    
IBM
Published By: IBM     Published Date: Feb 08, 2008
Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.
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pos, point of service, tco, marketing, customer experience, increase sales, profitability, retail, cost control, ibm
    
IBM
Published By: IBM     Published Date: Sep 18, 2008
Companies are trying to improve efficiencies and performance of many real-time operational business practices, including customer experiences, inventory & purchasing, manufacturing yield, BAM and BPM. This white paper explores strategies and capabilities that best-in-class companies are employing to improve operational performance.
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business intelligence, operational, real-time, olap, automated reporting, reporting, analytics, production, decision support, decision management, david hatch, cognos, business objects, sas, ibm, sap, ibm mmdg, ibm
    
IBM
Published By: IBM     Published Date: Nov 13, 2008
This white paper discusses how The IBM Tivoli® Netcool® customer experience management solution offers the ability to monitor all aspects of the customer experience, to help increase satisfaction, reduce service calls, monitor the performance of new and existing services and device types — and help operations identify which issues have the greatest impact on valuable enterprise customers. It delivers the visibility you need to improve the customer experience as they interact with different aspects of your business — to help increase loyalty and drive new revenue opportunities.
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ibm, tivoli, service quality management, service level agreement
    
IBM
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