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Published By: IBM     Published Date: May 26, 2017
Business executives and managers at business-to-business (B2B) enterprises care about time, money, competitive advantage, customer loyalty and growth. Few pay much attention to the vital IT infrastructure that supports transactions and collaboration with trading partners—though that B2B backbone directly affects performance and profitability. In fact, just 26 percent of business managers view B2B integration as a competitive differentiator, according to a study for IBM by Vanson Bourne, a research consultancy. As a result, many enterprises continue to utilize manual and error-prone emails, faxes and file transfers for B2B transactions. Reliance on complex, brittle and antiquated systems to exchange critical data impacts time to market, cost-efficiency and satisfaction across suppliers and end-customers. Modernization of B2B integration in recent years has moved forward in fits and starts, often undermined by competing priorities and misalignment between business and IT managers.
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b2b integration, customer loyalty, ibm, customer growth
    
IBM
Published By: Datastax     Published Date: Nov 07, 2017
Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request-response manner, rather than being instantly responsive. Being responsive means adjusting to each additional interaction and observed behavior, and making every action, every click, every scroll, every email, every second spent on your app part of a larger conversation. You need to have the systems in place that can effectively engage a customer in that conversation and not just analyze it with historical data or after the fact.
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Datastax
Published By: Symantec     Published Date: Dec 13, 2017
Enterprise’s are increasingly under threat from sophisticated attacks. In fact, research has found that threats dwell in a customer’s environment an average of 190 days1. These Advanced Persistent Threats use stealthy techniques to evade detection and bypass traditional security defenses. Once an advanced attack gains access to a customer environment the attacker has many tools to evade detection and begin to exploit valuable resources and data. Security teams face multiple challenges when attempting to detect and fully expose the extent of an advanced attack including manual searches through large and disparate data sources, lack of visibility into critical control points, alert fatigue from false positives, and difficulty identifying and fixing impacted endpoints.
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investigation, exposure, attacks, endpoints, network, email, cloud, security
    
Symantec
Published By: Fiserv     Published Date: Mar 02, 2018
According to the report, Benchmarking the Accounting Function 2015, only 56% of companies currently use automation to reconcile accounts. While many finance leaders want to change the process of reconciliation, the task can seem overwhelming. However, developing a plan does not have to be complicated or time-consuming – and the benefits far outweigh the risks. A smooth, stress-free financial close adds qualitative value to the company by freeing employees to focus on strategic initiatives and ways to grow business. A CFO’s Guide to Transforming the Financial Close shares how to build a center of excellence to streamline reconciliation so you can align objectives to overall business goals. Leading-edge automation tools can stop the madness of shuffling papers, sorting emails and searching spreadsheets, turning the reconciliation process from a cost center to a value-add for the company.
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automating financial close, streamlining reconciliation, data integrity, single version of truth, reconciliation process
    
Fiserv
Published By: OracleSMB     Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services. But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help. Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
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OracleSMB
Published By: Bluecore     Published Date: Jun 21, 2018
If you’re like most email marketers, you do a lot of “hurry up and wait.” Download now to learn more about a solution from Bluecore.
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Bluecore
Published By: Bluecore     Published Date: Jun 21, 2018
Learn how Bluecore helped Discount School Supply with their eCommerce Marketing.
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Bluecore
Published By: Menlo Security     Published Date: Jun 01, 2018
"Financial services institutions are high-value targets for cyberattacks because of the capital they control, the personal information on customers they maintain, and the fear an attack on a bank generates in the public. Phishing attacks on FSIs have risen steadily, especially employee credential theft - because once an employee’s credentials are stolen, cyberattackers can access customer information, employee data, even finances. While legacy security solutions claim to block up to 99.9 percent of cyberattacks, all it takes is one employee or contractor to open an email from an unknown source, download a file from a compromised website, or in any other way fall victim to a cyberattack. So, it’s time for a new approach: Isolation, also known as, remote browsing. Download this Financial Services Best Practices Guide to Isolation to learn how to best eliminate phishing attacks and web malware. "
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Menlo Security
Published By: Menlo Security     Published Date: Jun 05, 2018
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks. Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy: *Why web malware and phishing are so pervasive in today's cyber attacks *What the shortcomings of today’s reactive security philosophy are *Why the web continues to present a risk to businesses *How organizations rethink their security strategy moving forward"
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Menlo Security
Published By: Menlo Security     Published Date: Jun 01, 2018
"Multi-stage attacks are an increasingly popular approach used by cybercriminals. By sending a malicious attachment in a phishing email that contains an embedded URL, with no malevolent code, attackers can evade existing security solutions, like sandboxes and AV. How do you prevent these attacks before they happen? Download this white paper to find out: *How Menlo Security Labs recently isolated a multi-stage document attack *What tools, techniques and procedures ( TTPs ) are attackers using to infect victims’ devices *How Isolation can foil the attack before it can even start "
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Menlo Security
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
"Nothing kills attacks earlier than DNS-layer security. Protection both before and during the attack Attacks have many phases. Before launching, the attacker needs to stage internet infrastructure to support each phase. Two early phases are to redirect or link to a malicious web domain or send a malicious email attachment. For the former, most attacks leverage exploit kits (e.g. Angler) as the first stage before dropping the final payload. Cisco Umbrella effectively blocks initial exploit and phishing domains.
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Cisco Umbrella EMEA
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Trend Micro     Published Date: Sep 05, 2019
“EDR alone is simply not enough to empower security pros to detect, investigate, and respond to attacks at the pace they need to keep up with modern attackers. A broader detection and response approach is needed.” Register now and receive this exclusive white paper. Dave Gruber, ESG Senior Analyst takes a look at how you can increase the efficiency and effectiveness of detection and response through XDR, along with: • Strategic insight into the current state of threat detection and response, providing you with ESG’s comprehensive research and findings. • Current challenges affecting today’s organizations, including the time and resources required and numerous gaps that EDR exposes. • Valuable foresight into what’s next and how XDR—detection and response across email, endpoint, servers, cloud workloads, and network—can help solve these issues.
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Trend Micro
Published By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Look Listen
Published By: Oracle OMC     Published Date: Jul 16, 2018
In marketing, you’ve got to be able to pivot. Why? People are unpredictable. They delete emails you thought they’d open, ignore offers you thought they’d use, and add items to their carts before leaving them behind. Move faster and stay relevant with true multichannel fluidity.
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customer, experience, email, multichannel
    
Oracle OMC
Published By: Oracle OMC     Published Date: Oct 26, 2018
Design strategies to help you capture mobile clicks
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Oracle OMC
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
Published By: Symantec.cloud     Published Date: Aug 03, 2011
This whitepaper will provide you with a better understanding of why more users are working outside of the traditional offices, why that is a challenge for it departments and why cloud-based management is ideal for mobile workers.
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symantec.cloud, symantec, symanteccloud.com, messagelabs, messagelabs.com, cta, converged threat analysis, email security
    
Symantec.cloud
Published By: Mimecast     Published Date: Jun 22, 2015
So, your organization has chosen to move to Office 365. Good choice. But how do you implement it and deal with the following issues:
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microsoft office 365, offline emails, cloud backup, email security, data in the cloud, cyber attacks
    
Mimecast
Published By: Mimecast     Published Date: Jun 22, 2015
Read the report now to get the knowledge you need to plan the perfect enterprise-class Office 365 environment.
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limitations of cloud based services, third party solutions, microsoft office 365, email security, continuity, compliance, control
    
Mimecast
Published By: Mimecast     Published Date: Jun 22, 2015
Moving to an Office 365 environment can open the door to a wide range of business benefits. But what about continuity?
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email continuity, microsoft office 365, mimecast, continuity plans, email downtime
    
Mimecast
Published By: Mimecast     Published Date: Jun 22, 2015
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying its Unified Email Management solution.
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unified email management, uem, mimecast, microsoft office 365, email providers, email security, archiving, continuity
    
Mimecast
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