testing

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Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: VM Ware     Published Date: Nov 04, 2009
Hopefully your business will never have to experience a major disaster. But having an effective disaster recovery plan with sufficient documentation, adequate testing, and well trained staff will increase your chances of survival when faced with a minor or major catastrophe.
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disaster recovery, infrastructure, data
    
VM Ware
Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site
    
Webtrends
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Symantec     Published Date: Jun 02, 2011
Learn how Symantecs SBE Solutions faired when benchmarked by PassMark Software.
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symantec sbe solutions, passmark software, performance testing, small business, endpoint protection security software, windows 7 ultimate edirion, performance metrics
    
Symantec
Published By: Webroot     Published Date: Sep 18, 2013
In today’s challenging security environment, using the best products that fulfill your business needs is of the essence. So when evaluating solutions, be sure to look at all aspects of a product—including performance benchmark testing. PassMark Software is a leading authority in software and hardware performance benchmarking, providing independent testing and analysis. In this recent PassMark report, discover how eight different endpoint security software products compare on a variety of metrics—from performance to malware protection—to help you determine which would work best in your organization
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security, benchmark, software, hardware, endpoint security, performance metrics, protection
    
Webroot
Published By: Quorum     Published Date: Mar 18, 2013
It’s time to stop playing Russian roulette with your small to mid-sized business. Make a commitment to “Always Be Testing” (“ABT”).
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quorum, always be testing, abt, disaster recovery
    
Quorum
Published By: Quorum     Published Date: May 09, 2013
Regular testing plays a key role as well. IT professionals often avoid regular testing due to the complexities associated with the process.
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quorum, disaster recovery report, 2013
    
Quorum
Published By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization
    
Silverpop
Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Apr 11, 2013
This Evaluator Group report discusses the performance and high availability findings from the product testing done on the HP B6200 StoreOnce Backup System w/ Catalyst Software and compares it against industry competitors.
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hp storeonce, b6200, backup lab validation report, catalyst software, industry competitors
    
Sponsored by HP and Intel® Xeon® processors
Published By: ClearSlide, Inc     Published Date: Mar 09, 2015
Did you know that if you improve at something 1% each day, you will be twice as good at it in just 2 ½ months? Imagine getting 2x better results from your break-in emails or cold calls. In this guide, you'll learn 10 ways that you can improve your results with easy changes to what you’re doing each day. From testing your email anatomy to using personalized video to break-in to new accounts, you’ll learn actionable tips that you starting using TODAY.
Tags : 
sales strategies, sales practices, best practices, sales engagement platforms, sales tools
    
ClearSlide, Inc
Published By: Cisco     Published Date: Jan 16, 2014
Miercom Lab Testing Summary Report
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cisco, miercom lab, asa 5500-x series, adaptive security appliances, check point 4210
    
Cisco
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing
    
Marketo
Published By: HP Software     Published Date: Jul 13, 2015
The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving “quality” as a problem for another day. As organizations mature their development and delivery of mobile applications, traditional software quality fundamentals settle back into the life cycle, with some key changes to testing processes and team structure. App performance is an example of how mobile changes quality assurance. Performance is a key pillar of quality that mobile shops often overlook in their race to market. This report dives into the problem areas that impede mobile performance, and provides guidance on this not-so-black-and-white area of quality.
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mobile, mobile experience, mobile app development, mobile performance
    
HP Software
Published By: Black Duck Software     Published Date: Dec 29, 2015
Many organizations think they have application security covered, but most security testing tools leave companies exposed. With over 4,000 open source vulnerabilities reported every year, make sure your company’s applications aren’t at risk!
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black duck, open source, application security, security, compliance, appsec, software vulnerabilities, risk management
    
Black Duck Software
Published By: Black Duck Software     Published Date: Dec 29, 2015
Today, companies are more concerned than ever about software security threats. With some 95 percent of companies relying on open source software, its security is now a critical focus for CEOs, COOs, and boards of directors. Learn which security tools and methodologies are best suited for your organization's environment.
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black duck, open source, application security, security, compliance, appsec, software vulnerabilities, risk management
    
Black Duck Software
Published By: AWS     Published Date: Oct 14, 2019
Containers have become the new infrastructure standard for development teams. While the “DIY container approach” (un-orchestrated containers) still has its use cases (e.g. low latency, longer compute jobs, predictable traffic), production-grade deployments require orchestration. DevOps teams are increasingly leveraging the benefits of Kubernetes and accelerating its adoption, taking it from a 27% adoption rate in 2018 to a 48% adoption rate in 2019 according to the RightScale “2019 State of the Cloud Report,” from Flexera. The same report also positions Amazon Elastic Kubernetes Service (Amazon EKS) as one of the fastest-growing managed Kubernetes offerings available, with a 44% adoption rate. Previously, containers were a technology deployed by individual teams – and were typically used for “application testing” in the enterprise world. Today, many organizations are now not only seeing the benefits of operationalizing containers to deploy production applications, but also re-positioni
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AWS
Published By: IBM     Published Date: Aug 22, 2014
Learn how an integrated modeling approach to regulatory stress-testing can help banks improve their overall risk management.
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stress-testing, risk analytics, risk management, intergrated modeling approach
    
IBM
Published By: IBM     Published Date: Dec 03, 2015
This paper outlines how to enhance disaster recovery testing with a structured approach to validating full business recoverability in the event of an outage.
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ibm, resiliency program, functional validation, disaster recovery
    
IBM
Published By: Neustar Webmetrics Services     Published Date: Jan 06, 2010
Internal testing only allows you to see potential issues from within your own controlled environment, and does not test for the countless different scenarios in which a customer could be accessing your site. Find out the benefits of external load testing.
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webmetrics neustar, external load testing, global load testing, bandwidth, transaction speed
    
Neustar Webmetrics Services
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Cylance commissioned AV-TEST to perform an advanced threat prevention test of enterprise endpoint protection software. The testing methodology was jointly developed to provide additive testing to the commodity antivirus protection tests currently produced by AV-TEST. CylancePROTECT® was tested against five competitor endpoint products from Kaspersky, McAfee, Sophos, Symantec, and Trend Micro. The tests were performed in December 2016 and January 2017. This report contains the results of four test cases. The primary goal was to show the detection and prevention capabilities of new and unknown malicious executables. Read more in the AV-TEST report.
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cyber, threat, protection, av-test, cylance
    
BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
During NSS Labs’ 2018 Advanced Endpoint Protection (AEP) Group Test, CylancePROTECT® and CylanceOPTICS™ v2.0.1450 failed to initiate part of the CylanceOPTICS engine, which primarily impacted the exploit and blended threats test categories. This affected the Cylance® position on the Security Value Map (SVM)™. After working closely with NSS, Cylance rolled out a new version of its software (v2.2.1011) for CylanceOPTICS. Cylance submitted this updated product for follow-on testing using the AEP Test Methodology v2.0, the same methodology used in the AEP Group Test. The product improved its Block Rate by 6.9% and its Additional Detection Rate by 0.2%. Learn more about the results in the NSS Labs testing report.
Tags : 
endpoint protection, cylance, security
    
BlackBerry Cylance
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