customer experience

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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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Sage People
Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
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adobe, marketing, customer experience, channels, unified, online, offline
    
Adobe
Published By: IBM     Published Date: May 16, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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digital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data
    
IBM
Published By: DocuSign     Published Date: Apr 24, 2018
DocuSign can help you deliver customer experiences (CX) that will have your users (customers, employees, vendors, and others) rewarding you with positive responses and greater loyalty. This How-To Guide shows how you can apply electronic document review and approvals to empower the very best interactions from any device.
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DocuSign
Published By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1 800 flowers, ibm, e-commerce, case study, master data management
    
IBM
Published By: Clicktale     Published Date: Dec 04, 2012
In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.
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customer experience analytics, web optimization, web analytics
    
Clicktale
Published By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
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customer service, collaboration, roi, innovation, revenue, profit, savings, money, investment
    
Jive
Published By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
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ibm, marketing, commerce, customer journey
    
IBM
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
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Emarsys - APAC
Published By: TriNet     Published Date: Jul 28, 2015
This white paper will help you establish a framework of policies, practices, and actions that guide your efforts to focus on your most important asset—your people.
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human capital plan, talent development, human capital issues, customer experience improvement, employee training management, employee retention, customer recommendation, customer impressions, customer retention
    
TriNet
Published By: Uberall     Published Date: Oct 08, 2018
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes and offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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store, locator, experience, optimize, local marketing, customer journey
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
Published By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
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personalization, context marketing, digital experience, customer experience
    
Sitecore
Published By: Rackspace     Published Date: Apr 17, 2018
Controlling cloud costs is a leading challenge for enterprises at each stage of their cloud journey. Fortunately, companies utilizing a public cloud can benefit from the strategic partnership between Google and Rackspace. Google Cloud Platform is a state-of-the-art, cost-friendly public cloud, and Google has selected Rackspace as its first managed services provider for GCP, based on Rackspace’s vast cloud expertise and dedication to a fanatical customer experience. With Managed GCP by Rackspace, companies can maximize their cost savings on Google Cloud while also saving on hiring, training and retaining top talent to operate their cloud operations. In this post we will focus on the ten most significant cost-saving opportunities.
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Rackspace
Published By: Magento     Published Date: Feb 13, 2018
Commerce is permanently altering the way B2B businesses work- from customer acquisition to customer retention, and from order fulfillment to building a relationship with customers. From our experience of working with B2B companies across industries, we have curated a list of 11 most common obstacles to B2B eCommerce success, including: Thinking About eCommerce In Isolation Ignoring Customer Experience No Advanced Analytics Failure Maintain and Improve Systems
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Magento
Published By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
Published By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
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conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates, increase online conversion rates, increase online conversion rate, increase conversions, increase website conversions, increase web conversions, increase web page conversions, increase site conversions, improve conversion rates, improving website conversion rates, improving site conversion rates
    
SiteSpect
Published By: MaritzCX     Published Date: Nov 29, 2016
We conducted extensive research aimed at identifying how much additional revenue, on average, a dealership could realize by simply improving its customer satisfaction score. Learn what the average revenue increase a dealership can expect to realize by raising its customer satisfaction score by a single point.
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maritzcx, cx strategies, customer experience, customer satisfaction, dealerships
    
MaritzCX
Published By: Sprinklr     Published Date: Feb 28, 2018
"Customer experience is the new battleground: 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy. "
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customer experience, happy customers, customers happy, cx journey, marketing, digital marketing, sprinklr, whitepaper
    
Sprinklr
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