customer experience

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Published By: Adobe     Published Date: Jun 22, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
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customer engagement, brand experience, channeling, customer journey, competitive edge
    
Adobe
Published By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
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customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
    
Sprinklr
Published By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
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digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience
    
Monotype
Published By: MaritzCX     Published Date: Nov 29, 2016
Discover how a successful customer experience measurement program works
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maritzcx, cx strategies, customer experience, voice of customer, voc
    
MaritzCX
Published By: Sitecore     Published Date: Aug 21, 2013
Taking Full Advantage of a Customer Experience Management Platform
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sitecore, cxm platform, ustomer experience management
    
Sitecore
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: CA Tech     Published Date: Jan 04, 2016
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CA APM on their organisations.
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application performance management, apm, ca technologies, finance, roi, ca apm, customer experience, reduce costs
    
CA Tech
Published By: Dell EMC     Published Date: Aug 22, 2017
Identifying the benefits, costs, and risks associated with an Isilon implementation, Forrester interviewed several customers with experience using Isilon. Dell EMC Isilon is a scale-out NAS platform that enables organizations to store, manage, and analyze unstructured data. Isilon clusters are composed of different node types that can scale up to 68 petabytes (PB) in a single cluster while maintaining management simplicity. Isilon clusters can also scale to edge locations and the cloud
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Dell EMC
Published By: IBM     Published Date: Apr 06, 2016
"Achieving Application Delivery Velocity with a 482% ROI IBM commissioned Forrester Consulting to conduct their Total Economic Impact™ (TEI) study that examines and quantifies potential return on investment (ROI) for IBM UrbanCode Deploy within an enterprise DevOps environment. The study determined that a composite organization, based on the customers interviewed, experienced an ROI of 482%! Read the Forrester Consulting study and learn learn how these enterprise organizations achieved: 97% reduction in the cost of releases Reduction in the risk of failed deployments 75% faster deployment times Download Study – See how IBM UrbanCode brings deployment velocity while reducing release costs"
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ibm, ibm urbancode, forrester consulting, total economic impact, deployment
    
IBM
Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
CA Technologies automation solutions help organizations increase business productivity by simplifying the management of complex workloads and empowering development teams with self-service tools that accelerate the development and delivery of new and enhanced applications. CA Technologies commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that enterprises may realize from automation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CA on their organizations. To better understand the benefits, costs, and risks associated with CA workload automation (WLA) solutions, Forrester interviewed an existing customer with years of experience using CA. The organization that Forrester interviewed manufactures consumer electronics that it sells through retailers around the globe. Download this whitepaper to find out more.
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CA Technologies_Business_Automation
Published By: Cisco     Published Date: Dec 21, 2016
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations. To better understand the benefits, costs, and risks associated with Cisco Data Virtualization, Forrester gathered data through interviews with customers who had multiple years’ experience using the solution. All organizations used Cisco Data Virtualization as a single data virtualization integration platform to query and access data across their network. This includes accessing data that resides on the cloud and on-premises across various sources and systems.
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Cisco
Published By: Dell DnCP     Published Date: Nov 20, 2018
Forrester Consulting conducted a Total Economic Impact™ (TEI) study to provide readers with a framework to evaluate the potential financial impact of Dell UltraSharp monitors above 27” on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed one customer from the global financial services industry with experience deploying Dell monitors. This summary is based on a full TEI study, which can be downloaded here.
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Dell DnCP
Published By: SADA     Published Date: Oct 25, 2019
Google commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying G Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of G Suite on their organizations. Google G Suite offers a set of work applications that help organizations transform their businesses. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed eight enterprise customers with years of experience using G Suite.
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SADA
Published By: ServiceNow     Published Date: Apr 12, 2017
Read The Total Economic Impact™ of ServiceNow, an April 2017 commissioned study conducted by Forrester Consulting on behalf of ServiceNow, to understand the benefits, costs, and risks associated with the following ServiceNow solutions: IT Service Management, IT Operations Management, and Performance Analytics. The study, commissioned by ServiceNow, covers key findings in these three categories: Modernizing IT Service Management Eliminating Service Outages Optimizing Performance with Real?time Analytics Forrester interviewed seven current ServiceNow customers with years of experience using the solutions identified above. The purpose of the study is to provide potential customers with a framework to evaluate the real world customer experience and economic impact of the Now platform on their organizations.
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operations management, performance analytics, it management, it automation, it ticketing, help desk, service desk, itsm
    
ServiceNow
Published By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
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ADP
Published By: Zendesk GmbH     Published Date: Apr 25, 2018
Zendesk commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that organizations may realize by utilizing Zendesk’s customer support products to improve handling customer interactions. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Zendesk on their organizations. To better understand the benefits, costs, and risks associated with a Zendesk implementation, Forrester interviewed seven organizations with experience using Zendesk’s customer support products.
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Zendesk GmbH
Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience
    
Movable Ink
Published By: Genesys     Published Date: Feb 12, 2019
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organisations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large – a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realise a return on investment in as little as three months! Download this eBook and learn: How to calculate ROI and time-to-value in different types of small contact center profiles What factors to consider when selecting a cloud vendor Three common myths about the cloud
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Genesys
Published By: LogMeIn     Published Date: Apr 24, 2014
This Harvard Business Review provides valuable insights into the truth about the customer service experience.
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customer experience, customer journey, rescue, harvard, customer interaction
    
LogMeIn
Published By: join.me     Published Date: Sep 22, 2014
This paper takes a look at over emphasis of customer touchpoints and helps explain how the customer experience can be enhanced by looking at the bigger picture.
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join.me
Published By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
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customer experience, customer satisfaction, purchasing, customer journey
    
LogMeIn
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: FinancialForce     Published Date: Aug 20, 2019
Manage your People, Customers & Projects on Salesforce Cloud Professional Services Automation (PSA) gives you the visibility and power to drive revenue growth, improve margins and deliver on your promises. Harness the power and ease of Salesforce, the #1 cloud platform Experience enterprise class scalability A window to connect your resources and projects Schedule the right people onto the right projects at the right time Connect Sales and Services for better resource management and customer satisfaction
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FinancialForce
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